![]() Major disruption to their learning and exams, and starting out their careers in a new never-been-tested hybrid way of working is likely to have taken its toll. When asked what would bring more joy to their lives in future, vacations came out on top for Gen Z, highlighting the importance of travel (and adventure) for this generation.īar millennials, Gen Z are more likely than older generations to say they’ve purchased a domestic vacation or vacation abroad in the last 6 months.Īnd can you blame them? While it’s been a difficult few years for all generations, Gen Z have certainly had a lot of challenges thrown their way. But currently, only 55% say they get this from their bank, which could be a great win for finance brands. In fact, Gen Zs stand out for wanting support from their bank on the best ways to budget and adopt better spending habits. While their intentions are good, that’s not to say they’re completely confident on the best ways to save for the future. 63% of this group say they want to save more money over the next 3 months – ahead of other generations. When it comes to saving money, they’re pretty savvy. ![]() ![]() Gen Z are 29% more likely than other generations to say they’re money driven and ambitious. Characteristics of Generation Zĭespite being in the lower income bracket (largely due to the fact that most are just starting out in their careers), that doesn’t mean they’re nonplussed about money. This, coupled with the fact they had a worldwide pandemic and a cost of living crisis to contend with during their formative years has had a profound impact on their personality and values, making them a very interesting audience indeed. They’re the first generation of “digital natives”, never knowing a world without the internet. Gen Z are the generation after millennials, and before Gen Alpha, so roughly speaking, they’re born between the mid 1990s and early 2010s. If you’re in uncharted territory, and aren’t so familiar with Gen Z, let’s get you up to speed. Much has been said about this generation, but amid the facts are plenty of myths, so we’re here to set the record straight with 7 Gen Z characteristics, according to real consumer data. Think you know Generation Z? Think again.
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