However, one of the most effective marketing strategies available is through large format printing. A full fragrance counter offering the brand’s colognes and perfumes by Louis Vuitton’s master perfumer, Jacques Cavallier Belletrud, completes the new shop’s offering. Plano, Texas region may not always seem easy. Within the men’s universe, sneakers designed by men’s artistic director Virgil Abloh are a major focus, including the highly sought-after LV Trainer Sneakers, a trademark for the designer. Louis Vuitton’s historic tradition of hand-crafted personalization is prevalent through an on-site hot stamping service that offers clients the opportunity to personalize a variety of leather goods.įrom the latest handbags by women’s artistic director Nicolas Ghesquière like the Coussin, a break-out star of the spring/summer 2021 collection, to timeless pieces that embody the brand’s history like the Speedy, the NéoNoé, and the Capucines handbags, a large assortment is available. A wall showcasing the brand’s textiles welcomes visitors as they enter. Another highlight by a Plano-based artist is Melissa Ellis’ Aquanova, a boldly sculptural painting from her “Starburst” series, featuring meticulously built petals of oil paint in dazzling colors.Ĭlients will discover both new and classic Louis Vuitton styles at Legacy West. A commissioned work by Plano artist Kelly Steller Hrad titled Rayee 1872 using overlapping layers of vibrant vertical stripes was painted specifically for the location. Art specifically created for the space by local artists creates a local connectivity within the interior. Crafted using a biodynamic cement, the facade works to purify the surrounding air of both organic and inorganic pollutants. The sleek exterior of the Legacy West location is sheathed in a bespoke design referencing Louis Vuitton’s emblematic Monogram Flower, a nod to the luxury brand’s heritage. The new store features the luxury brand’s much-loved leather goods, shoes, accessories, travel, and fragrance. Louis Vuitton opened the doors to its new location in Plano’s Legacy West development in Texas last month.
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